Whether your product

is not bringing you the business results you expected?

Low market Penetration?

Too many support calls?

Sales not meeting targets?

Losing market share?


you are working on the next best thing?

and you want to have a hit?

...I can help you!

I have been helping companies likes yours for 20 years.

Software Innovation Pitfalls

Relying On Regular Voice Of The Customer's Activities

The problem is that customers will never tell you directly what they really need, they can only tell you what they think they want. You need a different approach than relying on what they tell you.

relying on Iteration

Designing great software takes hard work.  It is not just a matter of implementing agile methodologies with lean UX and iterating with clients until the product is a success.  It takes more than that...you need to start with the right concept.

Relying on a beautiful Interface

While important, a  beautiful user interface does not guarantee a great user experience. A pretty nicely laid-out interface helps the user figure out how to locate himself with the screen he is looking at but cannot not guarantee it will help him/her achieve his/her goals.

Some Past Projects

Wolters Kluwer

Premier provider of software, content and services to professionals in the fields of tax and accounting, financial planning and legal.

Income Tax Act Interpreter

Creation of a decision tree tool that preserves the integrity of the law while offloading the mental work required to understand complex tax law.

Customer testimonials

  • "This is exactly what I need in class when I teach Tax law" - University Tax Law Professor

  • "This will revolutionize the way tax research is done" - Ontario Accounting Firm Partner

  • “This is SMART! What a Smart tool!! You guys are on to something!” - Accounting Firm Partner

  • "I like it.  I love it.  This is fabulous!" - Lawyer

Tax Windows Files

Redesign of the display of Tax Windows Files are tax answers the government gives to questions they receive from the public.  They provide rich information for anyone that want to know what the government is thinking about a plethora of tax topics.

Non-profit Diabetes Association

Local diabetes association helping newly diabetics learn to manager their condition.


This non-profit association needed a new website to help them accomplish their goal of education.


Redesign the website.

Customer Insight from Research

Event though they both suffer from the same condition, Diabetic of Type 1 and Type 2 have diametrically opposed needs.  Since Diabetes of type 1 appears suddenly in individuals, they tend to panic and need to be explained how to manage their illness in a caring way and need to be told things will be ok.

Diabetes of type 2 appears gradually over several years.  Hence, those suffering from this condition tend to postpone taking care of their health since they won't suffer any immediate consequence if they do not.  They need realize the severity of their condition.


  • Redesign of the website
  • Rewriting of all the website copy
    • Changing the tone of the copy for Type 1 diabetics to de-dramatize their situation
    • Changing the tone of the copy for Type 2 diabetics to dramatize their situation.
  • Parent non-profit organization changed their website to adopt the philosophy of the website I designed.

Contact me

We'll Leapfrog Your Competitors Together.