Whether your product
is not bringing you the business results you expected?
Low market Penetration?
Too many support calls?
Sales not meeting targets?
Losing market share?
you are working on the next best thing?
and you want to have a hit?
...I can help you!
I have been helping companies likes yours for 20 years.
Software Innovation Pitfalls
Relying On Regular Voice Of The Customer's Activities
The problem is that customers will never tell you directly what they really need, they can only tell you what they think they want. You need a different approach than relying on what they tell you.
relying on Iteration
Designing great software takes hard work. It is not just a matter of implementing agile methodologies with lean UX and iterating with clients until the product is a success. It takes more than that...you need to start with the right concept.
Relying on a beautiful Interface
While important, a beautiful user interface does not guarantee a great user experience. A pretty nicely laid-out interface helps the user figure out how to locate himself with the screen he is looking at but cannot not guarantee it will help him/her achieve his/her goals.
Work examples from Past Projects
Some Findings from User Research
Some Paper Sketches
(not meant to be pretty just to get the solution going)